The short answer comes first, because you should not have to read a thousand words to get it: a Colonial Penn final expense policy is almost never something the life settlement market will make an offer on. Final expense coverage is deliberately small, and small is the one thing that reliably disqualifies a policy no matter how well everything else lines up.
That answer is worth the page, though, because the follow-up questions are the useful ones. Who actually stands behind the policy? What does it really pay, and when? And if selling is off the table, what should someone under financial pressure actually do with a policy like this? Pine Lake Life Solutions is an independent education resource. Pine Lake does not purchase policies, is not affiliated with or endorsed by Colonial Penn or CNO Financial Group, and offers education rather than legal, tax or investment advice.
In This Article
- Colonial Penn Sits Inside CNO Financial Group
- Financial Strength: What the Ratings Actually Say
- How Guaranteed-Acceptance Final Expense Is Built
- Straight Talk: Why These Policies Do Not Clear Settlement Minimums
- What Actually Helps Instead
- How to Reach the Company and What to Ask For
- Frequently Asked Questions

Colonial Penn Sits Inside CNO Financial Group
Colonial Penn Life Insurance Company is part of CNO Financial Group, Inc., which trades on the New York Stock Exchange as CNO and is headquartered in Carmel, Indiana, with additional corporate offices in Birmingham, Chicago, Orlando and Milwaukee. CNO describes its mission as securing the future of middle-income America, and describes Colonial Penn specifically as making buying insurance simple with easy-to-understand, affordable insurance products designed for middle-income retirees.
CNO’s other brands and companies include Bankers Life and Casualty Company, Washington National Insurance Company, Bankers Conseco Life Insurance Company for New York business, Optavise, PMA USA, myHealthPolicy.com, and the 40|86 investment management operation. The Conseco name surviving inside Bankers Conseco Life Insurance Company is the visible remnant of the group’s earlier corporate identity, which is useful context if you have older paperwork or remember the Conseco name.
CNO reports approximately 3.2 million policies in force, $38 billion in total assets, $2.1 billion paid in claims, and operations in more than 220 communities across the United States. Those figures come from CNO’s own published materials.
Financial Strength: What the Ratings Actually Say
On its investor relations financial ratings page, CNO publishes ratings for four insurance subsidiaries, including Colonial Penn Life Insurance Company. Colonial Penn is shown as rated A (Excellent) by AM Best with a stable outlook, A- by Standard & Poor’s with a stable outlook, A by Fitch with a stable outlook, and A3 by Moody’s with a stable outlook. The same ratings are shown for Bankers Life and Casualty Company, Washington National Insurance Company and Bankers Conseco Life Insurance Company. CNO summarizes this as its financial strength being rated investment grade by all four leading agencies.
This matters for a specific reason. People sometimes consider dropping a final expense policy because they doubt the company will be there. That is not the concern here. The reason a Colonial Penn policy is unlikely to sell has nothing to do with the strength of the company and everything to do with the size of the contract.
Ratings are opinions as of a date and can be revised. Verify current ratings with the agencies or with CNO directly if the point is material to a decision.
How Guaranteed-Acceptance Final Expense Is Built
Final expense insurance is whole life insurance designed to cover funeral and burial costs and small end-of-life bills rather than to replace income or fund an estate. Guaranteed-acceptance versions are sold to older buyers with no health questions and no medical exam, which is why they are advertised so heavily to people in their sixties, seventies and eighties.
Two features follow from that design, and both are common across the guaranteed-acceptance market rather than unique to any one company. First, coverage is sold in small increments, often described in units, and the amount of death benefit a given payment buys depends on the applicant’s age and sex at issue. The actual death benefit is stated on your policy schedule page, not in the advertising, and that page is where you should look. Second, guaranteed-acceptance policies commonly limit the death benefit during the first policy years, typically returning premiums paid plus interest instead of the full face amount if death occurs from natural causes during that initial period. Two years is a common length for that limitation.
Read your own schedule page and the benefit provision to see exactly what applies to your contract. If you cannot locate the policy, request a duplicate from the company; that is a routine request.
| Characteristic | Policy a buyer would consider | Typical final expense policy |
|---|---|---|
| Face amount | Six figures and above | Often well under $25,000 |
| Underwriting at issue | Full medical file available | Guaranteed acceptance, no exam |
| Benefit in early years | Full face amount | Often limited to premiums plus interest |
| Transaction economics | Costs are a small share of value | Costs exceed the value of the policy |
| Realistic outcome | Worth evaluating | Keep, reduce paid-up, or surrender |

Straight Talk: Why These Policies Do Not Clear Settlement Minimums
A life settlement buyer purchases a policy, pays the premiums for an unknown number of years, and collects the death benefit at the end. Before any of that, the buyer pays for medical underwriting of the file, legal and escrow work, and ongoing tracking and administration. Those costs are largely fixed. They are nearly the same on a $10,000 policy as on a $400,000 one.
That is why the secondary market concentrates on individually owned permanent policies with meaningful face amounts, generally six figures and above. Final expense policies are typically written for far less than that, commonly well under $25,000 and often in the five-figure-or-lower range. There is simply not enough economic room in a policy that size for a transaction to make sense for anyone involved.
Anyone who tells you a small final expense policy is likely to fetch a meaningful sum, before looking at your schedule page and your medical picture, is not giving you a straight answer.
One thing is worth confirming rather than assuming: your actual face amount. Some people hold more coverage than they remember, or hold several policies bought over the years. Check the schedule page before concluding anything.
What Actually Helps Instead
If you are looking at a final expense policy because money is tight, these are the moves that produce real results.
- Do not simply stop paying. Lapsing forfeits everything, including any accumulated value and, if you are inside a limited-benefit period, the eventual full benefit. Call the company first.
- Ask for the cash surrender value in writing. Final expense whole life builds value slowly, but after many years there may be a figure worth knowing.
- Ask about reduced paid-up. This nonforfeiture option converts accumulated cash value into a smaller amount of fully paid-up coverage with no further premiums, for life. For someone who cannot keep paying but wants to leave something behind, it is often the single best answer available.
- Check for accelerated death benefit riders for terminal illness or nursing home confinement. Where these exist, they let you access part of the benefit while living.
- Ask about premium relief or hardship options before missing a payment. Options narrow considerably once a policy is in grace.
- Compare the premium against the benefit honestly. If you are healthy enough to answer medical questions, a simplified-issue policy may cost less per dollar of coverage than a guaranteed-acceptance one.
- Look at all your policies together. If a larger permanent policy exists elsewhere in the household, that is where a meaningful decision may actually sit.
How to Reach the Company and What to Ask For
Use the phone number and address printed on your policy or your most recent premium notice; that is always the most reliable routing. Colonial Penn Life Insurance Company is a CNO Financial Group subsidiary headquartered in Carmel, Indiana.
Ask for four things in writing rather than over the phone: the current death benefit and whether any limited-benefit period still applies; the current cash surrender value; the reduced paid-up amount available if you stop paying; and a list of riders attached to the policy. Also request a duplicate contract if you do not have one.
If you want a second set of eyes on what comes back, Pine Lake offers a free, no-obligation policy review, and will tell you plainly what the documents say, including when the answer is that there is nothing to sell. Pine Lake does not purchase policies, cannot guarantee eligibility or value, and is not affiliated with, endorsed by, or acting on behalf of Colonial Penn or CNO Financial Group.
Frequently Asked Questions
Can I sell my Colonial Penn final expense policy?
Almost certainly not. Final expense policies are written at small face amounts, commonly well under $25,000, and buyers in the secondary market face largely fixed transaction costs for underwriting, legal work and tracking regardless of policy size. There is not enough economic room in a small policy for a sale to work. Check your schedule page to confirm your actual face amount.
Who owns Colonial Penn?
Colonial Penn Life Insurance Company is part of CNO Financial Group, Inc. (NYSE: CNO), headquartered in Carmel, Indiana. CNO’s other companies include Bankers Life and Casualty Company, Washington National Insurance Company and Bankers Conseco Life Insurance Company. CNO reports about 3.2 million policies in force and $38 billion in total assets.
Is Colonial Penn financially strong?
CNO’s investor relations ratings page shows Colonial Penn Life Insurance Company rated A (Excellent) by AM Best with a stable outlook, A- by S&P, A by Fitch, and A3 by Moody’s, all stable. Financial strength is not the issue with these policies; face amount is. Ratings are opinions as of a date and can be revised.
What is the limited benefit period on a guaranteed-acceptance policy?
Guaranteed-acceptance policies commonly limit the death benefit during the first policy years, often returning premiums paid plus interest rather than the full face amount if death occurs from natural causes in that window. Two years is a common length. Your own schedule page and benefit provision state exactly what applies to your contract.
If I cannot afford the premium, what should I do?
Call the company before missing a payment rather than after. Ask in writing for the current cash surrender value, the reduced paid-up amount available if you stop paying, any accelerated death benefit riders, and any premium relief options. Reduced paid-up in particular lets you keep a smaller guaranteed benefit for life with no further premiums.
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Pine Lake Life Solutions does not purchase life insurance policies and does not provide legal, tax, or investment advice. Information provided is for educational purposes only. Eligibility for any option, including life settlements, is not guaranteed and depends on individual circumstances, policy terms, underwriting, and market conditions. Consult independent legal, tax, or financial professionals before making decisions regarding a life insurance policy.