Yes — a Madison National Life universal life policy can be sold if you and the policy qualify, and no permission from the insurance company is needed to do it. A life insurance policy is property. A settlement buyer purchases the contract, becomes the owner and beneficiary, and takes over the premiums. The carrier processes the ownership change after the fact; it does not approve or veto the sale.
One thing to sort out before going further. Madison National Life Insurance Company, headquartered in Middleton, Wisconsin, is primarily a group-benefits carrier — group life, group disability, and coverage for school districts and other public employers. It came under Horace Mann following the 2022 acquisition of Madison National’s parent company; confirm the 2026 corporate structure and A.M. Best rating with the carrier directly. Because so much of the book is group business, a fair number of people looking for this page hold a group certificate, not an individual universal life policy. A certificate has to be converted into an individual policy before it can be sold at all.
If you do hold an individual UL policy, you hold the single most common policy type in the life settlement market — and this guide explains why. Pine Lake Life Solutions is not affiliated with, endorsed by, or acting on behalf of Madison National Life or Horace Mann.
In This Article
- The Structural Problem Inside Older Universal Life
- The One Document That Answers Everything
- If You Hold a Group Certificate Instead
- What Drives a Universal Life Offer
- Four Exits, Ranked by How Often They Are Right
- What to Gather
- Process, Timing, and Guardrails
- Educational Only
- Frequently Asked Questions

The Structural Problem Inside Older Universal Life
Universal life is not a fixed-premium contract. It is a ledger. Premiums go in, the insurer credits interest, and each month it subtracts a cost-of-insurance charge plus administrative and expense loads. Whatever is left is your account value.
Two forces pull that ledger in opposite directions as you age:
- Cost of insurance rises every year. The charge is based on the insured’s attained age. It is nearly invisible at 55, noticeable at 68, and steep in the late 70s and 80s.
- Credited interest has fallen. Policies sold from the 1980s through the early 2000s were commonly illustrated at 8% to 12%. Those returns did not persist. Many of those contracts have spent years crediting at or near the guaranteed minimum written into the policy.
The result is predictable. The premium that was supposed to carry the policy for life no longer does. Owners in their 70s and 80s open a notice demanding a much larger payment to keep the coverage alive — or discover the policy is projected to lapse before their life expectancy. That gap between what people were shown and what actually happened is the reason universal life dominates the secondary market.
The One Document That Answers Everything
Before deciding anything, request an in-force illustration from the servicing company. It is free, you are entitled to it, and it projects your actual policy year by year.
Ask for it run two ways:
- At current assumptions — today’s crediting rate and current cost-of-insurance rates.
- At guaranteed assumptions — the minimum crediting rate and maximum cost-of-insurance charges the contract permits.
Then find one number in each version: the policy year when the account value reaches zero. That is your lapse date. If the guaranteed column shows the policy dying at age 81, you now know the worst case in writing. If both columns show a lapse well before your life expectancy, you are paying premiums into a policy that may never pay a claim — which is a very different situation from the one most owners believe they are in.
Also ask whether your contract has a secondary or no-lapse guarantee rider, and if so, whether it is still intact. Our guide to reading an in-force illustration walks through the columns.
If You Hold a Group Certificate Instead
Given Madison National’s concentration in group and public-employer business, check what you actually have. A document headed “Certificate of Insurance” and naming an employer, district, or association is group coverage. The employer owns the master contract; you hold a certificate under it, and a certificate is not a transferable asset.
The route forward is conversion: exchanging the certificate for an individual permanent policy in your own name, generally with no medical underwriting. The window is typically about 31 days after group coverage ends, whether through retirement, termination, or loss of eligibility. That deadline passes quietly, and notices do not always arrive. If you are approaching retirement, ask your benefits office now for the conversion form, the exact deadline, and the individual products available.
Conversion also means losing any employer subsidy, so the individual premium will be substantially higher than the payroll deduction you are used to. Get a free review before converting when time allows, so you know whether the resulting policy would be a realistic candidate.
What Drives a Universal Life Offer
A buyer is solving one equation: how much premium will I pay, for how long, to receive this death benefit? Three inputs dominate.
- Death benefit. Pine Lake generally works with $100,000 or more, because underwriting, legal, and escrow costs are largely fixed and swallow smaller transactions.
- Life expectancy. Estimated from medical records by independent underwriters. A meaningful health impairment shortens the expected holding period and improves pricing; excellent health lengthens it and can mean no offer at all.
- Cost to carry. The minimum premium needed to keep the policy in force. This is where the in-force illustration does double duty — it tells you your risk and tells the buyer their cost.
On magnitude, the federal Government Accountability Office study of the market (GAO-10-775) found that sellers typically received roughly 10% to 35% of face value, and on average something like four to eight times what surrendering would have paid. Those are market-wide ranges observed in a study, not a quote on your policy. See how much you can get for a life insurance policy.
| Illustration Scenario | What It Assumes | What to Look For |
|---|---|---|
| Current assumptions | Today’s crediting rate, current cost of insurance | The realistic lapse year |
| Guaranteed assumptions | Minimum crediting rate, maximum cost of insurance | The worst-case lapse year |
| Solve to age 100 | Premium required to carry the policy to age 100 | Whether that premium is affordable |
| Reduced face amount | A smaller death benefit | How many extra years a reduction buys |
| Stop premiums today | No further payments | How long existing account value lasts |

Four Exits, Ranked by How Often They Are Right
For an underfunded universal life policy, the options are:
- Reduce the face amount. A smaller death benefit means a smaller cost-of-insurance charge, which can stretch the policy for years. No cash to you, but the coverage survives. Frequently the best answer when heirs still need something.
- Life settlement. A lump sum now, premiums end. Best when the coverage is no longer needed and the policy qualifies.
- Surrender. Take the cash surrender value. On an older UL that has been drained by cost-of-insurance charges, that figure is often much smaller than owners expect. See how cash surrender value works.
- Let it lapse. You receive nothing at all. This is the outcome worth working hardest to avoid, and it is also the most common.
Compare the first two carefully using life settlement vs. surrender.
What to Gather
For a free review, one page: the policy cover page, showing the insurer, policy number, face amount, issue date, and named insured. That is the entire ask.
If the policy advances, expect to provide:
- The most recent annual statement — account value, cash surrender value, any loan balance, and the current planned premium.
- In-force illustrations at current and guaranteed assumptions.
- Written confirmation of any secondary guarantee and whether it remains intact.
- A HIPAA authorization so life-expectancy underwriters can review medical records. Read it first; it should be specific and revocable.
- For a trust-owned or corporate-owned policy, the trust document or corporate resolution.
Process, Timing, and Guardrails
Plan on 60 to 120 days from first review to funded payment. The review itself takes days. Medical records and illustrations take the longest stretch. Offers, contracts, escrow, and the ownership transfer follow.
Two guardrails worth insisting on. First, your funds should sit with an independent escrow agent — never transfer ownership against a promise of payment later. Second, get any offer in writing with commissions disclosed, so you can see both the gross offer and what actually reaches you. Most states also provide a rescission window after funding, during which you can unwind the sale by returning the money.
Keep paying premiums throughout. A lapse mid-process destroys the asset.
Send the policy cover page for a free, no-obligation review, or call (305) 209-7183. Related: Madison National whole life and Madison National GUL.
Educational Only
This page is educational and is not legal, tax, or investment advice, nor an offer to purchase any policy. Settlement proceeds may be taxable in part and may affect eligibility for needs-based benefits. Consult your own attorney, accountant, or benefits counselor before deciding.
Pine Lake Life Solutions is not affiliated with, endorsed by, or acting on behalf of Madison National Life Insurance Company, Horace Mann, or any employer plan sponsor.
Frequently Asked Questions
Do I need Madison National Life’s approval to sell my policy?
No. The buyer purchases the contract from you and the carrier’s consent is not part of the transaction. The insurer simply records the new owner and beneficiary after closing, the same way it would process any ownership change.
Why did my premium suddenly jump after twenty years?
Universal life charges a cost of insurance that rises with the insured’s age, and many older policies were illustrated at interest rates far above what was actually credited. When the account value can no longer absorb the rising charges, the carrier requests a larger premium.
What exactly should I ask the carrier for?
An in-force illustration run at both current and guaranteed assumptions. Also ask whether the policy carries a secondary or no-lapse guarantee and whether it is still intact. Both requests are free and you are entitled to them.
I have a certificate through my school district. Is that sellable?
Not as group coverage, because the employer owns the master contract. It would need to be converted to an individual policy in your own name, and the conversion window after leaving is typically about 31 days. Ask your benefits office for the deadline in writing.
How much might a universal life policy sell for?
The GAO study of the market found sellers typically received roughly 10% to 35% of face value, and on average about four to eight times cash surrender value. Your outcome depends on death benefit, life expectancy, and the cost of keeping the policy in force.
Should I just reduce the death benefit instead of selling?
That is often a good option worth pricing first, because a smaller face amount lowers the cost of insurance and can extend the policy for years. It makes sense when heirs still need some coverage and you mainly want the premium to be manageable.
Does Horace Mann’s involvement change my contract?
No. A policy that moves with an acquired block keeps its guaranteed minimum crediting rate, cost-of-insurance schedule, and every other contractual term. Only servicing changes. Verify the current structure and servicer with the carrier as of 2026.
What is the first step and how long does it take?
Send the policy cover page for a free review; that takes days. If the policy is a candidate, the full process generally runs 60 to 120 days, with medical records and illustrations taking the largest share of the calendar.
Find out what your policy is worth — free, confidential, no obligation.
A 15-minute educational review covers your eligibility, every alternative, and a realistic view of what each path would net you.
Related Reading
- What Is An In Force Illustration
- Cash Surrender Value Life Insurance
- Life Settlement Vs Surrender
- How Much Can I Get For My Life Insurance Policy
- Sell My Madison National Whole Life Policy
- Sell My Madison National Guaranteed Universal Policy
Pine Lake Life Solutions does not purchase life insurance policies and does not provide legal, tax, or investment advice. Information provided is for educational purposes only. Eligibility for any option, including life settlements, is not guaranteed and depends on individual circumstances, policy terms, underwriting, and market conditions. Consult independent legal, tax, or financial professionals before making decisions regarding a life insurance policy.