On most carriers the binding constraint is the conversion deadline. On Gerber Life it is usually the face amount, and the numbers make that plain. When Western & Southern Financial Group completed its purchase of Gerber Life from Nestlé on December 31, 2018, the business carried approximately $52 billion of life insurance in force across roughly 3.6 million individual policies. That works out to an average of about $14,000 of coverage per policy. Gerber Life’s stated specialty is simplified life insurance for underserved middle-income families, and that is exactly what a book of that shape looks like: an enormous number of small, accessible policies.
The life settlement market cannot operate at that size. A provider’s fixed costs on any single file — independent medical underwriting, a life expectancy report from a licensed firm, third-party escrow, legal review of the change of ownership, and years of premium administration — run into the thousands of dollars and do not scale down with the death benefit. Practically, most providers will not open a file below roughly $100,000 of face amount, and genuine competitive bidding requires more than that. A $50,000 Gerber Life term policy does not receive a low offer; it receives no file.
That is the honest headline. It is not the end of the page, because there are still three things worth doing with a Gerber Life term policy, and one of them has a deadline. Pine Lake Life Solutions does not purchase policies and is not licensed in every state; this is education and the review is free.
In This Article
- Check the face amount before anything else
- If the size clears: the conversion question and what it points at
- The Gerber-specific situation: a policy someone else bought for you
- Corporate history: Gerber Products, Nestlé, and Western & Southern
- If no sale is possible, ask the better question
- What to request, and what to do this week
- Frequently Asked Questions

Check the face amount before anything else
This takes thirty seconds and it determines whether the rest of the analysis is worth your time.
Find the policy schedule page and read the current death benefit. Gerber Life’s term coverage has historically been offered in comparatively modest face amounts consistent with its middle-market focus, and the company’s overall in-force average of roughly $14,000 per policy reflects a book dominated by small permanent contracts like the Grow-Up Plan and its guaranteed-issue coverage rather than by large protection cases.
Then apply the threshold:
- Under $100,000. No settlement market exists, whatever the insured’s age or health. Stop the sale analysis and move to the coverage questions below.
- $100,000 to $250,000. Technically above the floor, but this is the range where files get declined for economics rather than merit. A provider will look only if the insured’s documented health is materially impaired.
- Above $250,000. Now the conversion question in the next section becomes the operative one.
Two things that do not help. Adding up several policies does not help; each contract is evaluated on its own. And a policy with a rider that could increase coverage does not count the potential increase — only what is actually in force.
See what a face amount is if the schedule page terminology is unfamiliar, and minimum policy size for a life settlement for why the floor sits where it does and does not move with market conditions.
If the size clears: the conversion question and what it points at
Term insurance expires. If the insured is alive at the end of the level period, the contract pays nothing and ceases to exist, which is why no buyer prices an unconvertible term policy. What makes term marketable is the right to convert it into permanent coverage that must eventually pay a claim — at your original underwriting class, with no new medical questions and no new contestability period on the converted amount.
Find the deadline. Conversion privileges are cut off by whichever limit arrives first: an attained-age cutoff, commonly 65 or 70; a policy-year cutoff such as the first 10 or 15 years; a fixed number of years before the level period ends; or the end of the level period itself. Nothing announces the closing, so read the schedule page today rather than at some future point of urgency. Measure from the policy anniversary, not a birthday.
Then ask the second question, which matters as much: what is it convertible into? Conversion provisions typically permit exchange for permanent products the insurer makes available at conversion. Gerber Life’s publicly known permanent lineup is built around simplified and guaranteed-issue whole life designed for small face amounts — a very different shelf from the large guaranteed universal life contracts that make conversion valuable in the settlement context. Ask in writing for the specific product name, the last conversion date, whether partial conversion is permitted, and a premium quote at several face amounts. Do not accept “subject to products then offered” as an answer.
Read what a term conversion rider is, then compare the paths at life settlement versus term conversion. If a conversion product is available only in small face amounts, the privilege may not be able to produce a policy large enough for any buyer to consider — which is worth knowing before you spend time on it.
The Gerber-specific situation: a policy someone else bought for you
Gerber Life’s history creates a category of caller that other carriers do not produce in the same volume: an adult who has discovered a policy a parent or grandparent purchased on them decades ago and who now wants to know what to do with it.
Several distinct situations hide behind that description, and they resolve differently.
- A children’s whole life policy bought in childhood. Gerber Life’s best-known product line is built around small permanent coverage purchased by parents on young children. If the policy is still in force it has a cash value, and the relevant options are surrender, reduced paid-up, or simply keeping it — not a sale. See the Gerber Life whole life page.
- Ownership never transferred. Many of these policies are still owned by the parent who bought them, or by the estate of a parent who has died. Only the owner can act. Establishing who legally owns the policy is step one and it frequently takes longer than everything else.
- A children’s term rider on an adult’s policy. These riders often carry their own conversion right for the insured child, with a narrow age window. Riders are the pages most often missing from a photocopied policy, so ask for a complete certified copy.
- A term policy bought as an adult. The analysis on this page applies directly.
In every version, the first request to the carrier should include a written statement of the current owner of record and the current beneficiary of record. A transaction that assumes the wrong owner stops cold at the paperwork stage, and on a policy issued thirty years ago the record may not match anyone’s memory.
| Fact | Figure | Why it matters here |
|---|---|---|
| Life insurance in force at 2018 acquisition | About $52 billion | Large book, small average policy |
| Individual policies covered | About 3.6 million | Volume business, not large-case business |
| Implied average coverage per policy | About $14,000 | Far below any settlement provider’s floor |
| Typical provider minimum face amount | About $100,000 | The threshold your policy must clear |
| Purchase price paid by Western & Southern | $1.55 billion | Closed December 31, 2018 |
| Domicile and regulator | New York; NY DFS | Where company-level complaints go |

Corporate history: Gerber Products, Nestlé, and Western & Southern
Knowing the chain matters for two reasons: it tells you where records live, and it explains why the name on the policy is a licensed brand rather than a corporate parent.
- 1967: Gerber Life Insurance Company was founded as a subsidiary of Gerber Products Company, the baby food business, and built its identity on accessible coverage for families.
- 2007: Nestlé S.A. acquired Gerber Products Company, which brought Gerber Life into the Nestlé group.
- December 31, 2018: Western & Southern Financial Group completed its purchase of Gerber Life from Nestlé for $1.55 billion. At the time the business carried approximately $52 billion of life insurance in force covering roughly 3.6 million individual policies, along with a medical stop-loss business serving small and medium-sized employers.
- The name is licensed. The 2018 transaction included a long-term license permitting continued use of the Gerber Life name and logo in connection with certain financial services. In other words, the insurer uses the brand under agreement; the baby food company is not your insurer and never was your insurer after 1967 in any operational sense.
Gerber Life Insurance Company is headquartered in White Plains, New York and is a New York-domiciled insurer, which means its domiciliary regulator is the New York State Department of Financial Services. That is a meaningful detail: New York applies some of the strictest policy form and market conduct standards in the country, and DFS also licenses viatical settlement providers and brokers under Article 78 of the New York Insurance Law.
Note that the state whose law governs your policy provisions — grace period, reinstatement, incontestability — is the state where the policy was delivered to you, not the insurer’s domicile. For a service complaint, file with your own state’s department; it is generally the faster route.
If no sale is possible, ask the better question
Suppose the face amount is $50,000, or the conversion window closed at 65, or the only conversion target is a small whole life form. That ends the sale conversation. The useful question that remains is whether the coverage earns its premium from today forward.
- Still inside the level period, premium modest, health declining. This is inexpensive protection with a rising probability of paying. Keep it. A $50,000 death benefit that no buyer will touch is still $50,000 to the family.
- Level period ended and the premium jumped. Term premiums after the level period move to an annually renewable schedule that escalates steeply. Request the renewal schedule for the next ten years in writing, not just next year’s number. The trajectory decides this, not the first increase.
- Coverage genuinely no longer needed. Term has no cash value, so dropping it forfeits no accumulated asset. That makes it a clean decision, unlike permanent coverage where lapsing destroys real value.
- Serious diagnosis. Ask whether an accelerated death benefit rider is attached, which may pay a portion of the benefit while the insured is living. Ask separately about the viatical market, which is a different transaction with different licensing and different tax treatment, and which can sometimes work on term coverage without conversion when the projected claim falls inside the remaining level period.
If the household holds other Gerber Life coverage, review it at the same time. The Gerber Life final expense page and the Gerber Life universal life page cover contracts with cash value, where lapsing does destroy value and where nonforfeiture options exist that term simply does not have.
What to request, and what to do this week
One written request, sent by a method that produces a delivery record. Include the policy number, the insured’s full legal name and date of birth, and the issue date. Ask for:
- A complete certified copy of the policy including every rider and endorsement.
- Written confirmation of the current owner of record and beneficiary of record.
- The current face amount and in-force status.
- The last date on which the policy may be converted.
- The specific name of each permanent product it is convertible to today, with premium quotes at 100% and 50% of face.
- Whether partial conversion is permitted and any minimum converted face amount.
- The annually renewable premium schedule for the next ten years if the level period is ending.
Then work the sequence: confirm the face amount clears $100,000; confirm the conversion window is open; confirm a conversion product exists at a usable size; assess whether documented health would attract any buyer at all — and only then consider converting. Never convert speculatively. Buyers price on a medically underwritten life expectancy, and good health lowers offers rather than raising them, which means a healthy insured should expect no offers rather than modest ones.
If you would like a second reader on the schedule page or the carrier’s response, send the policy cover page and any correspondence. The review is free, we do not purchase policies, we are not licensed in every state, and on Gerber Life term files the answer is usually that the face amount alone rules out a sale. Knowing that in week one instead of week six is the point. Call (305) 209-7183. For the cross-carrier version of this analysis see selling a term life policy and can I sell a term life insurance policy.
Frequently Asked Questions
Why does the face amount matter more than my health on a Gerber Life policy?
Because size is a threshold and health is a price. Below roughly $100,000 of death benefit, providers will not open a file at all, since underwriting, life expectancy reporting, escrow, and legal review cost about the same regardless of policy size. Health only starts to matter once the size gate is cleared. Gerber Life’s book averages roughly $14,000 per policy, so most files never reach the health question.
Is Gerber Life related to Gerber baby food?
Historically yes, operationally no longer. Gerber Life Insurance Company was founded in 1967 as a subsidiary of Gerber Products Company. Nestle acquired Gerber Products in 2007, and Western & Southern Financial Group purchased Gerber Life from Nestle on December 31, 2018 for $1.55 billion, including a long-term license to keep using the Gerber Life name and logo.
My parents bought a Gerber policy on me as a child. Can I sell it?
Almost certainly not, for two reasons. Children’s policies are written at small face amounts far below any settlement provider’s minimum, and the owner of record is frequently still the parent who purchased it or that parent’s estate. Only the legal owner can act. Start by asking the carrier in writing for the current owner and beneficiary of record before anything else.
My level term period is ending and the premium is jumping. What should I do?
Request the annually renewable premium schedule for the next ten years in writing, not just next year’s figure, because the escalation curve rather than the first increase should drive the decision. Then check whether the conversion window is still open. Term has no cash value, so if the coverage is no longer needed, dropping it forfeits no accumulated asset.
Who regulates Gerber Life?
Gerber Life Insurance Company is headquartered in White Plains and domiciled in New York, so its domiciliary regulator is the New York State Department of Financial Services, which also licenses viatical settlement providers and brokers under Article 78 of the New York Insurance Law. For a service complaint, file with the insurance department of the state where you live and where the policy was delivered.
Does Pine Lake buy Gerber Life term policies?
No. Pine Lake Life Solutions does not purchase policies and is not licensed in every state. On Gerber Life term files we will usually tell you in the first conversation that the face amount rules out a sale, which saves you weeks. What we offer is a free review of the documents and a straight answer about the conversion right and the coverage. Call (305) 209-7183.
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Related Reading
- Sell Term Life Policy
- Can I Sell A Term Life Insurance Policy
- Minimum Policy Size For A Life Settlement
- What Is A Term Conversion Rider
- What Is Face Amount
- Life Settlement Vs Term Conversion
- Sell My Gerber Life Whole Life Policy
- Sell My Gerber Life Final Expense Policy
- Sell My Gerber Life Universal Life Policy
Pine Lake Life Solutions does not purchase life insurance policies and does not provide legal, tax, or investment advice. Information provided is for educational purposes only. Eligibility for any option, including life settlements, is not guaranteed and depends on individual circumstances, policy terms, underwriting, and market conditions. Consult independent legal, tax, or financial professionals before making decisions regarding a life insurance policy.