Yes — you can sell an Auto-Owners Life universal life policy, as long as you and the policy qualify. A life insurance policy is personal property. A life settlement buyer purchases the contract itself from you, so the insurance company’s permission is not required and the carrier is not a party to your decision. Auto-Owners Life records the ownership change after the sale closes, the same way it would record any other transfer.
A lot of Auto-Owners policyholders are surprised to learn they even have a life policy with the company. Auto-Owners Insurance is a Michigan mutual group founded in 1916 in Mount Pleasant and now headquartered in the Lansing area, and it is best known for auto, home, and business coverage. Auto-Owners Life Insurance Company is its life subsidiary, and everything is sold through independent agents — the group does not sell direct to consumers. So the life policy was usually written years ago by the same local agency that handles the car and the house, and the paperwork got filed away.
This guide covers universal life specifically, because UL is the single most common policy type in the life settlement market. Pine Lake Life Solutions is not affiliated with, endorsed by, or acting on behalf of Auto-Owners Life Insurance Company. This page is education, not legal, tax, or investment advice.
In This Article
- Why Universal Life Ends Up on the Selling Block
- Get an In-Force Illustration Before You Decide Anything
- How Buyers Price an Auto-Owners Life UL Policy
- Auto-Owners Life Is a Mutual Subsidiary — What That Changes
- Documents to Gather
- Realistic Timing
- When Selling Is the Wrong Move
- Frequently Asked Questions

Why Universal Life Ends Up on the Selling Block
Universal life was designed as flexible-premium coverage: you pay into an account, the insurer deducts monthly cost-of-insurance charges and expenses, and whatever is left earns interest. That design works beautifully while the insured is young and the credited interest rate is high. It works badly in the opposite conditions.
Two things happen with age. First, the cost of insurance inside the policy climbs every year, and it climbs steeply once the insured is in the 70s and 80s. Second, policies written in the 1980s, 1990s, and early 2000s were often illustrated at 8% to 12% credited interest. Rates fell for decades after that, and many of those contracts have spent years crediting at or near their guaranteed minimum — frequently 3% or 4%. Less interest going in, more cost coming out. The account value drains, and the owner gets a letter asking for a much larger premium to keep the policy alive.
That letter is what sends most people looking for options. Surrendering a drained UL policy often returns very little. A life settlement is the alternative that can turn the same contract into a lump sum.
Get an In-Force Illustration Before You Decide Anything
The single most useful document you can request from Auto-Owners Life is an in-force illustration. It is free, you are entitled to it as the owner, and it answers the question everything else depends on: when does this policy run out of money?
Ask for the illustration two ways:
- At current assumptions — what happens if the company keeps crediting today’s rate and charging today’s expenses.
- At guaranteed assumptions — the worst case the contract allows: minimum credited interest, maximum charges.
Also ask for the premium required to carry the policy to age 100 and the premium required to carry it just five or ten more years. The gap between those numbers is often enormous, and it tells you how much runway you actually have. Because Auto-Owners sells only through independent agents, your servicing agent can usually order the illustration for you — and as of 2026, confirm the correct life-service phone number with the carrier rather than assuming it is the same line you call about a claim on your car.
How Buyers Price an Auto-Owners Life UL Policy
Settlement buyers are not buying your account value. They are buying a future death benefit and taking on the obligation to pay premiums until it is paid. Their math has three inputs:
- Death benefit. Bigger is better. Most buyers want $100,000 or more of face amount.
- Life expectancy. Estimated from medical records by independent underwriters. Shorter estimates raise offers.
- Cost to carry. The minimum premium needed to keep the policy in force year after year. A UL with remaining account value can be carried more cheaply, which helps the offer.
That third point is why a UL policy with some account value left is usually more attractive than one that is already on fumes. If you have been getting lapse warnings, timing matters — the policy is worth more to a buyer while it is still healthy enough to carry. Published market data from the U.S. Government Accountability Office (GAO-10-775) found sellers typically received roughly 10% to 35% of face value, and about four to eight times what they would have gotten by surrendering.
| What Changed in Your UL Policy | Effect on the Policy | Effect on a Settlement Offer |
|---|---|---|
| Credited rate fell from 8-12% to the guaranteed minimum | Account value grows far slower than illustrated | Raises the cost to carry, which trims offers |
| Cost of insurance rising with the insured’s age | Monthly deductions eat account value faster | Makes early action more valuable |
| Outstanding policy loan | Reduces net death benefit | Comes off the top of any offer |
| Lapse warning received | Policy may terminate within months | Urgent – value drops as the policy nears lapse |
| Health has declined since issue | No change to the contract | Shorter life expectancy generally raises offers |

Auto-Owners Life Is a Mutual Subsidiary — What That Changes
Auto-Owners Insurance is a mutual company, meaning it is owned by its policyholders rather than public shareholders, and Auto-Owners Life operates as part of that group. Practically, three things follow:
- No direct channel. Because the group sells exclusively through independent agencies, your first call for service records is often the agency, not a national call center.
- Strong financial reputation. The group has long carried a top-tier A.M. Best rating; verify the current 2026 rating for Auto-Owners Life Insurance Company specifically, since subsidiary ratings can differ from the group’s.
- Life is a secondary line. The group is primarily a property and casualty insurer, so life service is handled by a separate unit with its own forms and phone line. Confirm with the carrier which address change-of-ownership paperwork goes to.
None of this affects your right to sell. The carrier’s job in a settlement is administrative: process the ownership and beneficiary change once the transaction closes.
Documents to Gather
To find out whether your policy is even a candidate, you need one page: the policy cover page, showing the insurer name, policy number, face amount, and issue date. That is all a free policy review requires.
If the policy looks like a real candidate, the file grows to include:
- Your most recent annual statement (account value, surrender value, any loans)
- The in-force illustration at current and guaranteed assumptions
- A copy of the full policy contract, including riders
- A HIPAA authorization so life expectancy can be estimated from medical records
- Loan and premium payment history
Read any authorization you sign. It should be specific about who receives records and revocable if you change your mind.
Realistic Timing
From first phone call to money in your account, a typical transaction runs 60 to 120 days. The stages look like this:
- Week 1: cover page reviewed; a specialist tells you honestly whether it is worth continuing.
- Weeks 2–6: in-force illustration ordered from Auto-Owners Life, medical records collected, life expectancy estimated.
- Weeks 6–10: the file goes to buyers; offers come back. Get every offer in writing, gross and net of any commissions.
- Weeks 10–16: contracts signed, funds placed with an independent escrow agent, carrier records the new owner, escrow releases your payment.
Most states then give you a rescission window after funding during which you can undo the sale by returning the money. Keep paying premiums the entire time — a lapse mid-process kills the deal.
When Selling Is the Wrong Move
Be honest about the alternatives before you sell. If your family still needs the death benefit and the premium is affordable, keep the policy. If the account value is large relative to the face amount, a reduced paid-up or reduced-face-amount option inside the contract may let you stop paying and keep some coverage. If you only need cash briefly, a policy loan may be simpler, though interest accrues and reduces the death benefit.
A settlement makes sense when the coverage is no longer needed, the premium has become a burden, or cash today matters more than a death benefit later — a common situation when paying for senior care. Compare the paths side by side in life settlement vs. surrender and is a life settlement worth it. If you hold other Auto-Owners Life coverage, see the guides for a guaranteed universal life policy or a term policy. To start a free review, send your policy cover page or call (305) 209-7183.
Frequently Asked Questions
Do I need Auto-Owners Life’s permission to sell my universal life policy?
No. The policy is your property, and a settlement buyer purchases the contract directly from you. Auto-Owners Life is not a party to the decision. Its only role is to record the new owner and beneficiary after the transaction closes.
I bought my policy from my local Auto-Owners agent. Do I go back to them?
You can. Auto-Owners sells exclusively through independent agents, and your agency can usually order the in-force illustration and service records for you. You are not required to involve them in a sale, though many people find it easier to have the agency pull documents.
What is an in-force illustration and why does it matter so much for UL?
It is a projection from the insurer showing future premiums, account values, and the death benefit under stated assumptions. For universal life it reveals the year the policy would run out of money at current and at guaranteed rates. That lapse date drives both your decision and any buyer’s price.
How much could I get for an Auto-Owners Life UL policy?
There is no fixed formula. Federal GAO research on the market (GAO-10-775) found sellers typically received about 10% to 35% of face value, roughly four to eight times cash surrender value. Age, health, death benefit, and the premium needed to carry the policy all move the number.
My policy is nearly out of account value. Is it too late?
Not necessarily, but time is working against you. A policy that is close to lapse costs a buyer more to keep in force, which lowers what they will pay, and if it actually lapses there is nothing left to sell. Get it reviewed before you stop paying premiums.
Is a life settlement taxable?
Proceeds can be partly taxable, and the treatment depends on your basis in the policy, the surrender value, and your own circumstances. This page cannot give tax advice. Ask a CPA or tax attorney before you close, and get the answer in writing.
What if my death benefit is under $100,000?
Most buyers focus on policies of $100,000 or more, so smaller policies often draw no offers. If yours is below that line, look at reduced paid-up options, a reduced face amount, or surrender. A free review will tell you quickly rather than leaving you guessing.
Is Pine Lake connected to Auto-Owners?
No. Pine Lake Life Solutions is not affiliated with, endorsed by, or acting on behalf of Auto-Owners Insurance or Auto-Owners Life Insurance Company. We provide education and a free policy review; send the policy cover page or call (305) 209-7183.
Find out what your policy is worth — free, confidential, no obligation.
A 15-minute educational review covers your eligibility, every alternative, and a realistic view of what each path would net you.
Related Reading
- Life Settlement Vs Surrender
- What Is An In Force Illustration
- Is A Life Settlement Worth It
- What Policies Qualify For Life Settlement
- Sell My Auto Owners Life Guaranteed Universal Policy
- Sell My Auto Owners Life Term Policy
Pine Lake Life Solutions does not purchase life insurance policies and does not provide legal, tax, or investment advice. Information provided is for educational purposes only. Eligibility for any option, including life settlements, is not guaranteed and depends on individual circumstances, policy terms, underwriting, and market conditions. Consult independent legal, tax, or financial professionals before making decisions regarding a life insurance policy.